ZENKNER
Jenny
EXPERIENCE
I've been in creative marketing and advertising services for over 17 years with more than 6 years in a leadership role.
In my last role, I led a team that supports a hospitality organization that offers a variety of casino gaming, restaurants, promotions, events, a hotel, a loyalty program, talent acquisition, and internal communication.
AREAS OF EXPERTISE
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Creative Direction
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Brand Management
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Strategic Communication
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Print, Digital, and Motion Design
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Project Management
- Campaign Development
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Copywriting & Business Writing
- Marketing Programming
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Mentorship
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Digital Marketing
- Budget Planning & Management
STRENGTHS
THE TOP WAYS I CONTRIBUTE TO MY TEAM'S SUCCESS
STRATEGIC
I'm acutely aware of the things going on around me. I take in and process large amounts of information, then present and implement solutions to problems others may not have identified.
INTELLECTION
I'm thoughtful, considering things with great care. I enjoy deep dives into topics, adding data, and translating the information into succinct concepts that others can understand and act upon.
RELATOR
I honor people's unique qualities, perspectives, and preferences. I aim to understand others and to meet them where they are so I can be of the greatest possible service to them.
ACHIEVER
People rely on me to keep tabs on all of the moving parts to get a job done including details, changes, and deadlines. I work diligently to make sure goals are met, ideally exceeded.
INPUT
I have a talent for collecting (mentally and by process) a great deal of information. I'm relied on as a fact checker in the moment as well as a historian for past projects and conversations.
SERVICE-MINDED
I place great value in the trust I am given, and I provide solutions, communication, and support that are to the greatest possible benefit of everyone who will be impacted.
Top strengths are paraphrased from Strengths Insight Report © 2000, 2006-2012 Gallup, Inc. All rights reserved.
ACHIEVEMENTS
Led the development, evolution, and production of three multimedia campaigns through 11 iterations with 54 spots over the course of 6 years.
Developed and managed a $4,000,000 budget for 6 years
Adjusted media strategies and messaging to increase total brand awareness by more than 10%
Partnered with three other division managers to exceed budgeted revenue for 4 consecutive years
Led a team of creative professionals and directed advertising agency's work as the sole point of contact for 6 years
Increased production for a motion graphics campaign from 3 to 15 spots per year and reduced production expenses per spot by 75%
Reimagined the live-action commercial scripting and production approach to make content more dynamic and timely with minimal ongoing expense.
Thank you for your interest and time as you review my professional capabilities and experience.
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.”
- George Bernard Shaw
My Work
“Communication is not about saying what we think.
Communication is about ensuring others hear what we mean.”
- Simon Sinek
